What WhatsApp costs you, in AED
Enter your monthly messages by category. The estimate uses Meta's published rates for the UAE, converted to AED, shows which messages Meta does not charge for, and adds any markup your provider puts on top.
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| Marketing | 2,000 billed | AED 423.07 |
|---|---|---|
| Utility | 3,000 billed | AED 172.97 |
| Authentication | 500 billed | AED 28.83 |
| Service | 3,000 billed | AED 172.97 |
1,000 service messages fall inside Meta's free allowance. Messages that start in a free entry point window from a Click to WhatsApp ad are not charged either.
Per delivered message since 1 July 2025, priced by message category and the recipient's country calling code (+971 is its own market). Source: Meta USD and AED list rate cards, effective 1 October 2026, linked from Pricing on the WhatsApp Business Platform (Meta for Developers). Converted at USD 1 = AED 3.6725. A reply to a Click to WhatsApp ad on the mobile app opens a free entry point window of up to 7 days in which marketing, utility, authentication and service messages are not charged. Meta Business Agent messages remain charged.
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